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In the ever-changing world of business, innovators frequently encounter resistance. Hearing 'NO' from superiors, investors, and colleagues can be very discouraging. But there’s hope! In his groundbreaking new book, renowned author Gijs van Wulfen offers practical tools to overcome these barriers. Whether you are a visionary, entrepreneur, or trendsetter, this book provides clear strategies to gain the support of managers, investors, and customers, transforming your innovative ideas into reality. Discover fifteen proven strategies, each explained with real-world examples and inspiring quotes, to enhance your innovation pitches. Learn from the experiences of six successful innovators who faced similar challenges and triumphed. Studies show that many innovation projects fail due to lack of top management support. This book teaches you how to secure buy-in from leadership, ensuring your projects take off. Turn those 'NO's' into 'YES's' and pave the way for successful innovation in your business.

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This book will equip you with the tools to overcome every barrier to innovation. You will learn howto secure the buy-in of your managers, investors, and customers, transforming yourvision and dreams into tangible reality.

Biografie

Gijs van Wulfen is an internationally award-winning innovation specialist, author, and speaker. He is the founder and facilitator of the FORTH innovation method, a proven structured way to ideate new products, services, and business models. Gijs is the number one influencer worldwide in 2024 on Design Thinking, according to thinkers360. He has more than 300.000 followers, and lectures all over the world. He is the author of several successful books on innovation, including the bestseller "The Innovation Expedition," which was published in nine languages.

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